Surveys

Telephone Surveys Advantages and Disadvantages

TELEPHONE SURVEYS AND ITS ADVANTAGES AND DISADVANTAGES

telephone surveys advantages and disadvantages , Surveys have become such a relevant part of businesses and are not only limited to private organizations but public organizations as well. It’s a method of gathering information and analyzing the data for business purpose.

The primary aim of doing a survey is to get knowledge of your products from your audience’s point of view. This helps in giving detailed information about your existing products if it needs any modification and also lets you know if your brand needs new products in the market.

So surveys are a great way to get an insight from your audiences for your business. One of the flexible methods of conducting a survey is telephone survey. 

Let’s discuss more about telephone surveys and its advantages and disadvantages.

What is a telephone survey?

So now, we are on our major topic telephone survey.  Telephone survey is the fourth and the last method of conducting a survey. It is conducted by asking questions to the respondents over the telephone. It is a time consuming process.

Earlier, before internet took place in the market, telephone survey was hugely popular and surveys were done over the phone. Research shows that telephone survey method is more valid than other modes of survey specifically paper method and face to face method.

TYPES OF TELEPHONE SURVEYS

For market research, there are three major types of telephone surveys, depending on the purpose of the research, they are-

  • SEMI-STRUCTURED TELEPHONE SURVEY

In semi structured telephone survey the questions asked are both close ended as well as open ended to collect both quantitative and qualitative information

  • STRUCTURED TELEPHONE SURVEY

To collect quantitative information structured telephone survey is used. It usually consist close ended questions.

  • IN-DEPTH TELEPHONE SURVEY

In-depth telephone surveys are longer in length, which mainly consist of open ended question to collect qualitative information.

METHODS USED IN TELEPHONE SURVEY

The main objective of telephone survey is to make valid and reliable assumptions about respondents on the basis of their answers.

There are two methods that are used in collecting telephone survey, they are-

  • SELECTING AND APPROACHING PARTICIPANT

additionally To achieve precise data from the respondents, the first step is to select the right audience and approaching them for the interview. In the process of selecting the participant a method is used which is known as RDD (Random Digit Dialling). In this method, a telephone survey interviewer uses phone numbers that are randomly generated in the area code, however it is a time consuming process and it includes non-residential and nonworking numbers.

To lessen the non-working and non-residential numbers, another method has been introduced which is an improvised version of Random Digit Dialling known as The Mitofsky-Waksberg method. It is designed to identify the working residential numbers and then including bundle of phone numbers consecutively in the sampling frame.

  • COLLECTING DATA FROM PARTICIPANTS

After the gathering residential and working numbers, the next step is collecting the right data from the participants. Before approaching the participants, the interviewer must take the permission whether they want to do the interview, if they are forced to that particular interview, then the interviewer might not get valid responses from the respondents.

So, taking permission to gather valid information is extremely important.

For gathering information (CATI Computer Assisted Telephone Interviewing) software is used by the phone agent that contacts survey respondents by interviewing over the phone.

ADVANTAGES OF TELEPHONE SURVEY

The advantages of telephone survey are-

  1. LARGE AMOUNTS OF DATA CAN BE COLLECTED

A telephone survey can last very long, which results in getting valid responses and insight of the respondent’s point of view which helps in gathering large amounts of data.

  1. FLEXIBILITY

Surveying or asking questions via telephone is flexible as the interviewer can ask different types of questions which helps in getting extra knowledge from the respondent.

  1. PROPERLY UNDERSTOOD QUESTIONS

In a telephone survey the interview is guided by an interviewer, additionally who makes sure the questions are understood according to the interviewer’s plan and if by any chance respondents doesn’t understands the question, the interviewer makes it all clear immediately.

  1. HIGH RESPONSE RATE

Telephone survey lays out higher response rate as the interviewer sets up the interview with the respondent’s consent and this encourages them to respond the questions without any hassle. 

DISADVANTAGES OF TELEPHONE SURVEY

The major drawback or disadvantages of survey are-

  1. TIME CONSUMING

The major drawback of telephone survey is time consuming. Before gathering information via telephone survey the telephone agent needs to do a thorough research to gather phone numbers. Thus, this process consumes a lot of time.

  1. INTRUDING FOR RESPONDENTS

Telephone survey should always be done with the consent of the customer. If it is done randomly without the respondent’s consent; it might be intruding for them and hang up the call or refuse to take part in the survey.

  1. HARD TO MAKE A CONNECTION

As telephone surveys are conducted via telephone so it is hard for the interviewer to see the respondent’s reaction to help them decide whether the respondent is answering truthfully. Telephone survey is the opposite of face to face survey where the interviewer can see the respondent’s reaction and decide if the respondent’s answer is truthful.

CONCLUSION

telephone surveys advantages and disadvantages ,additionally And finally after getting an insight of the types, methods and its advantages and disadvantages of a telephone survey, we come to a conclusion that in telephone survey the questions can be both close ended as well as open ended which is a plus point for business organization. 

Open ended questions help you study the behavior of the respondent towards a certain product of your brand. 

So, it is up to you which survey method you want to use to get a valid response from your audience. 

Every survey method has its pros and cons, but if you have the time and labour to conduct a telephone survey it will be more beneficial for your business organization as it includes both quantitative and qualitative questions providing more flexibility in the responses.

FAQ

Are phone surveys safe?

Yes As long as you dont share your entire details

Are surveys worth it?

Yes they are . additionally You have to try it to earn money and can earn money through this method

Monisha Devi

Monisha Devi is a Freelance writer who loves to write on variety of topics and whose passion is to learn new and exciting ones every time .

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Monisha Devi