Surveys

Survey Panels

Online Survey Panels ,There are number of options available when it comes to collecting information on consumer behavior and opinions. Such as-

Face to face surveys

Face to face surveys are also known as interviews or household surveys which are conducted by the researcher or the company where the questions are asked face to face to get genuine responses.

Telephonic surveys

These types of surveys are done through telephones, as some consumer might not be comfortable to respond to face to face surveys.

Paper and Pen surveys

Paper and surveys are a traditional way to conduct surveys. Here a questionnaire and a pen are given to the respondent and the respondents are required to answer the questions on the spot.

Online surveys

These types of surveys are conducted online where the respondents are required to answer online. 

If an online survey is conducted to gather information from a group of pre recruited respondents then this type of research method is known as online survey panel.

In this article we will discuss about survey panel and the way how a survey panel works.

WHAT IS Online Survey Panels

Survey panels is a research method where data is collected from a group of pre-screened and pre recruited respondents who are ready to participate to complete your surveys.

can provide deep insights on what your potential respondents are thinking. 

Survey panels are used for a specific purpose; that is to collect data from the same group of people over and over again. A focus group only has limited number of respondents from whom researcher takes detailed information whereas survey panel’s surveys are conducted on a large scale where the researcher gets insight of the business on a wide perspective.

SOME COMMON TERMS USED IN SURVEY PANEL

Let’s discuss the most common terms used in survey panel.

COMMUNITY/ONLINE SURVEY PANEL

An online community which consists of pre-recruited and pre-screened respondents who are willing to participate to complete surveys.

MARKET RESEARCH COMPANY

It is a company that conducts surveys for market research studies. Some market research companies have their own survey panel such as Ipsos and Nielsen.

SURVEY RESPONDENT

Survey respondents are the people who takes the survey gives their opinion by answering survey questions.

PANELLIST

Survey respondents become a panellist by setting up their profile and signing up an account on the site of a survey panel.

HOW TO CONSTRUCT A PRODUCTIVE ONLINE SURVEY PANEL

Constructing the right panel which consists of people with different level of expertise on a particular topic is quite important. Survey Panels ,When you have your own research panel to access you expect great results with deeper insights with low biased answers and high response rates in your survey.

Three perfect tips to construct your own online survey panels are listed below.

1. KNOW WHAT TO EXPECT FROM THE ONLINE SURVEY PANEL

The first and foremost step is to know what to expect from your survey panel. Choose your target audience according to your survey type and set some expectation points you want to have from your survey panel.

Below are some points you want to expect from your survey panel

  • Will your survey measure the behavior, pattern and attitude of your respondents?
  • Should the respondents only have knowledge on a particular topic or have some sort of idea about your business too?
  • Are you willing to construct a community of your business for the future?

For the requirement of audience these are some of the points to take into consideration. Try to target right kind of respondents who have real profile with the necessary skill sets to be a member of your online survey panel.

2. PIN DOWN THE EXPERTISE OF YOUR MEMBERS

After someone becomes a panel member, try sending some follow up survey as soon as possible. Try asking questions so that you can get more information about their skill sets and know if they perfect to be a member of your panel.

The best way to get such information is to send e-mails to their respective e-mail addresses as the process can be automated.

Once the survey is completed by the users, send them a welcome email in addition with a simple message letting them know why they have been chosen as a panel member and how they will receive their rewards.

3. EXPAND YOUR PANEL MEMBER COUNT

You never know when uncertain situation might arise. Say a member of your panel falls sick and might not be able to work for some days and waiting for that particular member can be a huge loss for your business so instead of waiting you can add a new member to work as a substitute, this way your business will keep moving on without any stoppage. 

Therefore, try expanding your panel member count so that if one member from your panel couldn’t work the other one can work as a substitute.

These are the three tips to construct a perfect online survey panel for our business.

ADVANTAGES OF ONLINE SURVEY PANEL

There are numerous advantages of online survey panel, which is the reason why many research companies has their own survey panel. Some of the advantages are-

1. QUICK TURNAROUND ON FIELDWORK

The first advantage of survey panel is that data is collected online which means a survey is given to the respondents and respondents answers the survey questions in no time. Therefore data is collected instantly; hassle free without the need of any paperwork.

2. HIGHER PARTICIPATION RATES

In survey panel, members looks for research companies who provides work as a survey panel; as research companies pays them to take part in the survey research, as a result members gets paid just by doing their job online from their comfort zone, therefore this benefits leads to higher participation rates which is a great advantage for research companies.

3. COST SAVING

Compared to other methods of collecting data such as face to face survey, telephonic survey, paper and pen survey; online survey is cheaper. As online panel surveys only needs panel members for their survey panel so panel providers offers great incentives to keep the panel members engaged.

Also compared to B2B panel a consumer panel is more affordable.

4. GET PRACTICAL FEEDBACK ON YOUR FEATURES

A dedicated panel can benefit you in the process of product development. With the right sets of skill the member of your panel will give unbiased and practical opinion so that you could get a clear picture of what should be done to improve a particular product for your consumer or if the product is ready to be out in the market. 

You will get all of these insights because of the practical feedbacks provided by your panel members.

5. MEASURE CONCEPTION AND BEHAVIOR

Gathering information periodically using survey, online panel provides a realistic view related to your business. They show the perspective and the concept of the users towards your product.

Also to measure the overall satisfaction tools like NPS will work great which will help you to focus to root of the specific problem and solve it easily.

6. GREAT ROI

The good part of employing members for your survey panel is that you get great ROI; although you get employees in low cost but the skill and talent you get from your employees is very high which in result act as a highly satisfying methodology while doing market research.

These are the six advantages of online survey panel. Also do remember investing in online survey panel makes more sense instead of sending bulk surveys from various email lists that you purchase.

HOW TO JOIN A SURVEY PANEL

After gaining a lot of insight on constructing a survey panel to the advantages of survey panel, you might be wondering how to a join a particular online survey panel. So here we are going to discuss three steps which will help you in joining an online survey panel.

1. IDENTIFY A TRUSTED SURVEY PANELS

The first and the most important step while joining a survey panel is; to identify a trusted survey panel. Do your own research to find out which survey panel is legit and which survey panel is fake. 

Many research firms will guarantee you good rewards from paid surveys which later turn out to be illegal and will try to scam you.

Also there is no restriction for joining number of survey panel. You can join on multiple survey panels as much as you like.

2. CREATE AN ACCOUNT ON THE SURVEY PANEL SITES

After searching for legit survey panel sites and shortlisting the ones you like, the second step is creating or signing up an account. You need to go to the survey panel site and create an account. Throughout the account creation process you might need to provide some basic information about yourself such as- Name, Email Address and Date of Birth. H

owever some survey panel sites do provide hassle free sign up option where they allow you to sign in through your social media accounts. This definitely saves the effort in remembering the password everytime you log in. 

But make sure that while creating an account you are not required to pay any amount of money as a registration fee in order to join an online survey site. If you are asked to pay any amount chances are that the survey site is illegal and is trying to scam you.

3. TRY COMPLETING YOUR SURVEYS FREQUENTLY

With a true and authentic account, you will start getting surveys via emails, text messages or phone calls by the research companies.

Especially for the online paid surveys research companies will send out an email to let you know about the incentives and points you will earn after completing the surveys. Your earnings from the paid survey might vary depending on the number of quality surveys completed.

Also just to let you know, you can earn some extra income while doing paid survey but earning doesn’t happen overnight it takes a bit time.

Hence these three steps are the easiest way to join a survey panel.

PANEL RECRUITMENT PORTAL (SIGNUP PAGE)

     Before getting started with process of establishing your online survey panel you need to aim on making a panel portal. It is a website for your panel members who will come for administrative issues if there’s any. A panel recruitment portal should explain the following point clearly;

Spam considerations and privacy policy

Privacy is a big matter for users giving out there personal information while creating an account. So try to spell out the privacy policy clearly and make it distinct such as who has access to the data? What is done with the information that is collected? Etc.

Age limitations if any

If you want to restrict the age based on your targeted audience define it out clearly. 

Sales/Marketing material

Do you plan on sending sales or marketing materials to the members of your panel? Most marketing research practices to not send any additional marketing material, however if you plan on sending it, do clearly mention it to the members who are signing up.

Prizes and gifts

Policies and restrictions- mention how you want to pay the panel members for their valuable time. Rewarding all the members a small token of gratitude results in higher response rate then choosing one winner. Automated micro payment solutions PayPal and gift cards make it more captivating.

FAQs

Arrange a list of frequently asked questions (FAQs). Plan and predict what users might want to ask. 

Contact information

For further enquiry regarding memberships provide contact details such as phone and email address.

CONCLUSION

From the above mention process we can conclude that a survey panel is a good way to get reliable insight for a particular product. 

Start adding members based on their skills to your survey panels and create that perfect market research survey to get quality result. Follow the steps that are mentioned above and collect customer feedback easily.

Monisha Devi

Monisha Devi is a Freelance writer who loves to write on variety of topics and whose passion is to learn new and exciting ones every time .

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Monisha Devi