It’s no secret that Amazon is a huge company. Is selling on Amazon worth it advantages and disadvantages: Indeed, 200 million unique monthly consumers prefer Amazon to any other retailer. They estimated that small and medium-sized companies sold about 4,000 products every minute in 2019. With these figures in mind, it’s clear that all merchants should consider selling their goods on Amazon.
It is a very appealing sales channel for internet retailers. However, the results obtained by an individual store are dependent on a variety of variables, and what works for one retailer may not work for another. We’ll discuss Is selling on amazon worth it the advantages and disadvantages of selling on Amazon and everything else you should consider before making a choice.
How Amazon successfully carved off a chunk of our minds and established itself as the go-to destination for many consumers has been the subject of many marketing case studies. Today, we’re going to examine how much a shop stands to earn by partnering with the big behemoth.
The following are the four primary advantages of selling on Amazon:
Each month, millions of active consumers come to Amazon to shop.
And the statistics don’t lie: the website finished 2019 with over $280.5 billion in sales and over 150 million Prime subscribers globally. As we can see, Amazon is the preferred destination for the majority of consumers.
Each merchant gets instant reputation and confidence by listing their goods on Amazon. This is because certain people are more inclined to purchase a product from Amazon than from an unknown retailer. Amazon’s promise of quality and superior service attracts a large number of customers to their website. They’ve almost certainly had a positive experience shopping on Amazon before, which helps your business immediately.
Is selling on amazon worth it , In nations where internet shopping has not yet reached its full potential, the majority of consumers trust Amazon above almost every other online retailer. It’s become a household name, even more so now that more than 100 million Alexa devices have been sold globally. It is even feasible for consumers to make purchases using their voice.
In terms of increasing sales, Amazon may assist you in growing your client base. When consumers visit Amazon, their primary objective is often to locate goods rather than to visit a particular business. However, this may work in your favour.
The advantage is that customers may find items they’re interested in and, as a result, your store.
Once consumers make their first purchase with you, the future is all up to you. Based on how positive their experience was, there is a greater likelihood that you will see them again. Attract them with exceptional service, and you’ve earned a recurring client.
Since Amazon is one of the largest and most trusted worldwide selling and purchasing platforms, it’s very simple to begin selling in new areas. While they have only opened websites in 13 countries, they ship to over 100. It’s entirely up to the consumer to decide if they’re prepared to spend a greater delivery cost due to their location.
When compared to other shopping cart systems, expanding worldwide through Amazon is much simpler. While Magento supports multiple store views, other platforms need you to build a separate shop for each language. That is a significant amount of effort to do without knowing how the product will fare in that market.
By establishing a listing on a local Amazon, every merchant may rapidly determine if his goods appeal to a worldwide audience. They’ve got you covered on all fronts, including international order fulfilment and multilingual customer service. It relieves you of the burden of working out local payment methods, logistics, and operations.
Amazon already draws millions of consumers every day, and you now have access to them. Depending on your speciality and the competitiveness of the industry, you may begin selling immediately without any major marketing efforts. Since the Amazon website functions as its search engine, customers looking for your goods may quickly discover you.
Naturally, competition is strong, and you must distinguish yourself from the throng. Having a curated presence will aid in your attempts to leverage Amazon’s massive customer base. Any effort you make to improve your listings has the potential to pay off handsomely.
That so, we are not recommending that you abandon the concept of advertising on Amazon entirely since it has the potential to increase your exposure on the search results page.
If you decide to advertise on Amazon, you have four options:
With over 175 fulfilment centres located around the world, you may send all of your goods in bulk to Amazon, and they will store, package, and ship your products to your consumers. Easy!
Is selling on amazon worth it , The primary advantage of this is that you avoid getting mired down in the logistics of delivering goods. You may concentrate on other critical company activities while seeing your orders grow happily.
For a modest fee, Amazon FBA (Fulfillment By Amazon) acts as your inventory warehouse, manager, and shipper. Apart from saving you time, your goods will immediately qualify for Amazon Prime delivery and Buy Box priority, which will have a significant effect on your total sales. Seeing the Prime logo is a powerful motivator for consumers.
Even while no one can deny the many benefits of selling on Amazon, it is not all flowers, and there are several factors to consider before taking the plunge. Is selling on amazon worth it ,Factors such as intense competition, expensive selling costs, and order management will all affect your strategy and price and should be carefully examined.
You undoubtedly anticipated this one, and the competition is strong. You should have a long-term plan.
If you offer the same goods as other merchants, you will compete for the Amazon Buy Box with them. Unlike Google Shopping, where product pages are organised by sellers, Amazon’s product pages are organised by product.
As a result, when several vendors offer the same goods, Amazon determines which seller is the greatest match. When a buyer hits the Add to Cart button, the featured seller’s goods are automatically added to their shopping cart.
Although hundreds of vendors may offer the same goods, only one will have the highest Buy Box Score and therefore win the transaction.
As is customary, the winner gets everything. Given current trends in mobile purchasing, the Buy Box is even more critical on mobile devices, since users are less likely to scroll down and evaluate other vendors.
Additionally, as new participants enter the Amazon Marketplace, competition intensifies.
We don’t know the precise winning method since Amazon is constantly updating the factors used to choose the winner. Fortunately, we have a reasonable understanding of the primary components of the score, and there are methods to enhance it.
Concentrate on mastering these elements:
There are many more methods to improve your score. Merchants use order management systems to sync their inventory, ensuring that their availability is constantly current. Orders may be completed (and reported to Amazon) in real-time, reducing the time required for fulfilment.
While cracking the Buy Box code is unachievable, boosting response to customer orders, increasing delivery speed, decreasing the number of cancelled orders, maintaining an updated inventory, and implementing good order management are all critical components of winning the Amazon game.
All of the advantages mentioned before are not free. Amazon charges merchants a significant fee on all products sold via their platform. It’s important to have a clear sense of how much your monthly expenses will be before you begin.
Let us break out all of the associated expenses. When creating a business account, you’ll have the choice of two distinct account kinds.
Amazon offers two selling plans:
Individual Selling is for you if you are unsure of what you will sell or if you sell less than 40 things each month. Otherwise, it is recommended that you go for the Professional package.
Whatever the arrangement, sellers will be required to pay a referral fee for each item sold. The amount of this charge varies according to the kind of goods sold. A complete list of these fees is available on Amazon’s Seller Central website. It may vary from 8% to 96%, depending on the category.
If you select the FBA route, there are additional costs to consider. You’ll incur fulfilment expenses on an item-by-item basis as well as monthly storage charges.
For instance, if you sell big, standard-size clothing (10oz or less), your fulfilment cost per item will be $3.70.
Monthly storage costs are determined on a cubic foot basis. Assume you’re renting a storage space for large goods for a whole year. From January to September, you’d pay $0.48 per cubic foot, and $0.75 per cubic foot from October to December.
If you sell your goods on different marketplaces, one of the first things you should consider is order synchronisation. You must guarantee that Amazon orders are automatically imported into your system to maintain an accurate central order management system.
Amazon does not interface with third-party shopping cart software. This puts businesses selling their goods across numerous channels in a difficult position to handle orders and maintain accurate stock levels.
When an Amazon seller gets an order, the following often occurs:
By the end of the day, the merchant downloads the orders from Amazon.
The merchant then ships the goods and reports back to Amazon (through a status update).
This procedure imposes two significant drawbacks for sellers:
Amazon desires daily product data updates. Additionally, they have very precise criteria. This implies that retailers must build their own specialised Amazon feed from the ground up.
All goods must be assigned an ASIN number, and all uploads must be performed through the Amazon-API. Connecting to an API involves sophisticated technological work that is too expensive for merchants.
The first option may be doable if you are not adding a large number of items. Is selling on amazon worth it , However, if you already have a data source (such as Shopify or another shopping cart), the answer is to depend on a third-party data feed tool to take care of the technical stuff.
Small and medium-sized companies generally face distinct challenges than bigger organisations. So, is it worthwhile for you to sell on Amazon?
Amazon even dedicates a part of its website to small companies. There are materials and testimonies available.
Is selling on amazon worth it ,Finally the choice is all yours. However, you now have more food for thought to help you determine which path to choose to make money on Amazon .
In summary, although Amazon Marketplace may be helpful to certain businesses, it will likely fail to function for others from the outset. Whether or not you sell on Amazon, the idea is to diversify your income sources and never put all of your eggs in one basket.
Selling on Amazon is not as straightforward as, say, Google Shopping. There are other possible problems, such as Amazon’s inability to integrate with shopping carts.
Additionally, increasing competitiveness necessitates perfect order and inventory management to ensure customer satisfaction. It is not impossible, but it will take much preparation and foresight.