How to Sell on Etsy: A Beginner’s Guide to success

HOW TO SELL ON ETSY (STEP BY STEP) Etsy is a popular online store for stunning handcrafted products and one-of-a-kind antique finds. The firm is situated in Brooklyn, New York, and was formed in June 2005.

Etsy secured $267 million in investment in 2015, allowing it to grow its platform and provide would-be entrepreneurs and merchants the opportunity to convert their ideas into revenue.

It’s a major deal to learn how to sell on Etsy.

Please continue reading if you want to create an Etsy shop and generate money by selling things to this large audience of prospective customers.


In this part, we’ll explain the process of opening an Etsy shop, step by step.

1. Create an Etsy account

Browse Etsy.com and go to the top right-hand corner of the website to “Register.” Choose a username and password after entering your name and email address.

You could also register directly with Google, Apple, or Facebook.

After you’ve created your account, go over all of the platform’s guidelines to make sure that selling items on Etsy is a good fit for your small business and that you’re following all of their rules.

2. Open Your Store

It’s now time to launch your store. Scroll to the bottom of the page after logging into your Etsy account. Select From the drop-down option, select “Open Your Etsy Shop.”

You’ll be asked to enter the language and currency you’d want to use for your store, as well as the purpose for doing so. Simply select the answers that pertain to you the most and go to the next stage. And don’t stress: Etsy includes a built-in currency converter in case customers wish to purchase your items from another nation.

3. Select Your Etsy Store Settings

After you’ve completed the setup, you’ll need to adjust your settings to make your shop work the way you want it to. You will also need to fill in the following information in addition to the shop language, shop nation, and shop currency:

  • Your store’s name:

You must first name your store before you can begin selling. Use a name that is not more than 20 characters and does not include any spaces.

Take note that the name you choose for your store can assist with Etsy search engine optimization, so it’s a good idea to have a basic grasp of keyword relevancy and SEO before deciding on a name.

  • Title of your store:

This is a quick summary of your Etsy store and the items you offer. Customers should be able to tell what you want to do, sell or give by looking at your title. Keywords are crucial in this case, just as they are in the store name.

  • Links:

You could link to your social media pages on the platform. You may simply advertise your storefront to your network by linking to your Twitter feed, Facebook page, and other social media accounts.

  • Notice from the Store:

You can publish things about your Etsy listings or anything else consumers would need to know when they visit your shop in this section.

  • Message for buyers:

You may put a message here that will be sent to your buyers whenever they make a purchase. How to Sell on Etsy , You may also provide a message for digital consumers, which will be sent to them immediately after they purchase one of your digital items.

4. Make Policies For Your Store

You may set regulations relevant to the selling of your products in the Shop. These are some of them:

  • Message to Welcome:

You may use this section to greet clients and provide some information about yourself to help them understand who you are and why your Etsy business exists. Don’t forget to add keywords that are essential to you.

  • Shipping Guidelines:

Here you should describe how you ship, the locations to which you ship, and other information that your consumers will need to have a better sense of how and when they may expect to get the products they buy from you.

  • Guideline on Refunds:

The refund policy should spell out what you will and won’t do in the event that a customer requests a return.

  • Information about the seller:

This section indicates your business’s address and contact details, and just about anything else your consumers would really want to know.

5. Your Store’s Information

This page gives you access to the categories Members, Story, and Manufacturers. 


This column can be used to link to your Etsy user profile, as well as the profiles of any Etsians who work in or are associated with your business.

  • Story:

You can include information about why you established your Etsy store, what brought you to the platform, and what you enjoy about the items you produce or sell on the site in this section.

  • Manufacturers:

If you utilize outside manufacturers to make your items, you may list them here along with a description of what they do for you.

6. Create A List Of Your Items

It’s time to start creating item listings once the shop is up and running. When creating an Etsy listing, you’ll be prompted to fill out the following fields:

  • Title
  • About the listing
  • Category
  • Type
  • Quantity and price
  • Product descriptions
  • Including pictures
  • Adjusting thumbnail
  • Setting shipping charge

7. View Your Listing

Before you publish your store for the first time, tap on “Preview Listing” to see how it looks from the customer’s perspective.

If you need to make any adjustments before your shop goes live, now is the time to do so. Hit “Finish” when you’re satisfied with how everything appears.

8. Choose Payment Mode

Etsy accepts a number of different payment options. You may accept any electronic payment method that works best for you, whether it’s PayPal, Etsy Payments, or any other.

The majority of Etsy sellers prefer Etsy Payments because it is straightforward and simple to use.

You may use credit cards, bank accounts, debit cards, shop credit, Etsy gift cards, and other payment methods with this option.

9. Include Billing Information

You may be asked to submit billing information such as credit card information for authorization and identification, as well as a card to which the platform can charge your fees and commissions, depending on your country of origin.

Once you’ve completed this, you’re ready to begin optimizing and advertising the products you’re selling.

10. Make Your Store More Profitable

Though Etsy is a fantastic location to launch your own little business, it’s not that different from Amazon, Ebay, or Google in terms of how people find you.

It’s not the same as selling anything on Etsy. To attract people to your items and persuade them to buy, you’ll need a solid marketing plan.

To bring your goods in front of potential buyers, you may use SEO, advertising, branding, and other optimization techniques.

Here are some ideas for how to improve your Etsy shop:

  • Fill Out Your Profile Completely
  • Create a bio for your store
  • Make Use of Marketing and Automation Software

And there you go. Hope this piece of article will help you creating your store on Etsy and How to Make Money on Etsy.

Note that the majority of successful Etsy store owners started small and grew over time. The largest barrier to selling on Etsy is generally a lack of motivation to begin.

Monisha Devi

Monisha Devi is a Freelance writer who loves to write on variety of topics and whose passion is to learn new and exciting ones every time .

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Monisha Devi